Democrats say Ford engine woes a green opportunity
Monday, July 16th, 2007There is a lot of publicity in the media currently about Ford Australia’s potential decision to shut down engine production at its Geelong plant, as the products currently being made there will not meet the impending Euro IV emissions regulations. No final decision has been made yet, but public figures including Democrats leader Lyn Allison are urging Ford to consider retooling their Geelong operations to construct more environmentally friendly engines.
“Hybrid and alternative fuel technologies are the way of the future, and exist in Australia right now,” she said.
Senator Allison also called on the Howard government to assist in the development and public acceptance of low-pollution cars such as electric vehicles, pointing to the CSIRO and Holden joint venture that produced the E-Commodore.
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Although it would be ideal to see a major Australian manufacturer taking the lead on alternative fuels or more efficient vehicles, retooling an entire plant to deal with a new type of powertrain is a big ask, especially for a company that posted a $40 million loss for 2006. Other competitors such as Holden aren’t in a much better position, however, so this could be the opportunity Ford needs to differentiate itself in a market where “staying the course” has seen profits tumble in the light of changing consumer needs.
(Source: IBN News)
Original post by Nathan



